Press Release : 28th Jan 2019

Discover rural North Pennines heritage locations and events in Augmented Reality
Google award winning WAM app signposts rural heritage places on phone camera
Visitors can engage with audio/video oral histories using WAM app.
Enabled by 5G internet connectivity in the rural areas

UK’s Department of Culture, Media & Sports, through their £25M 5G test bed program, is supporting 5G Rural Integrated Test Bed (5GRIT). As part of 5GRIT, the local events, heritage places and oral histories in few villages and towns in the North Pennines have now been made discoverable in augmented reality using the World Around Me (WAM) app, powered by WAM Tourism Platform.

World Around Me (WAM) is an augmented reality based local discovery app that helps people in finding places to eat, drink, shop, stay, commute, pray, refuel, keep healthy or access money anywhere in the world. Available in 26 languages on iOS and Android, World Around Me is being used in 200+ countries. WAM helps people visually orient towards a place by using their phone camera – without getting lost in maps. This is a novel discovery experience provided with augmented reality. World Around Me also provides reviews, contact details and lots of essential information about the place of interest.

WAM enables tourists in the rural North Pennines region to search and orient towards local event locations & heritage places along with engaging with audio/video oral histories. The heritage content is powered by WAM Tourism Platform. WAM on iOS presently has the “Discover North Pennines” feature & we plan to launch this on WAM on Android by 10th Feb 2019.

On 28th Jan 2019, a drop-in session was conducted with local tourism businesses to educate them about updating their online profiles to increase discoverability & adding events & heritage content to WAM Tourism Platform. It was received well by the tourism business community who will be promoting WAM to visitors in the region.

Some rural areas in the UK still lack the basic internet connectivity. 5G will be the first network in many parts of the North Pennines. This super fast internet connectivity will provide the foundation to enhance the local visitor experience with the help of WAM app specifically in areas where there is no or low internet connectivity right now. Over the next 8 months of the project we will be testing the HD video streaming on concurrent devices using WAM over 5G – specifically in the areas where there is no connectivity at all. One of these sites will be in Mohope village in Northumberland, very close to the border with Cumbria.

“Discover North Pennines” section with heritage and events search category is now available to use on WAM on iOS. The Android version will be updated to include this towards early Feb 2019.

How many times have you struggled to find the first step in the right direction towards your destination? Often times while using a map we walk in one direction and say, “Ooops! Wrong direction! Need to go back”. Good news is that you can just “WAM” places on the phone camera right now!

World Around Me is Editor’s Choice app on Google Play and was on one of Best apps of 2017 on Google Play. Earlier in 2016 World Around Me was awarded Google Play Award in Early Adopter category at a special ceremony conducted at Google HQ in Silicon Valley. It was selected as one of the top 10 apps among 4.6 million apps available on Android.

In Dec 2018 WAM was selected as one of the best apps for 2018 on Huawei’s app gallery globally.

It has been promoted many times by Samsung, Google ad Huawei on their app stores. WAM also has partnerships with TripAdvisor.

There has long been a search for a genuine use case for augmented reality. Good news is that World Around Me has been available on the stores since 5 years and gaining popularity amongst users who say it is a “life saving kit”. So go ahead and download it on iOS or Android.

So next time you are looking for a bank, atm, cafe, pub, book store, grocery store, museum, bus stop, metro station, pharmacy, gym, spa, a place to pray or any service, then “just WAM it”. World Around Me is a great app for both locals and travellers.

And if you happen to arrive in the rural North Pennines then you’ll be presented with the local heritage and events search categories. Remember that WAM works worldwide – so you can download and use it wherever you are – but don’t forget to use in during your visit to the stunning North Pennines.

5G Video streaming of interpetive content about Nenthead Mines on WAM
Heritage places discoverable in augmented reality on WAM
Heritage places discoverable in augmented reality on WAM
Discover North Pennines on WAM

Media Contact:


Tarun Sainani, Founder, WT InfoTech – makers of World Around Me (WAM)
m: +44-7942847703

North Pennines – Alston, Cumbria 

Sue Gilbertson, Cybermoor
m: +44-7817609302